Do you need a layout for a new product or would you like to give your established brand a new shine? The conceptual design is ready and you need a reliable partner to realize the artwork for the entire packaging range? Or do you need POS materials to advertise your product to your target group in an eye-catching way?
For holistic design & market launch
We are your contact for creative, functional and promotionally effective design. We are all about packaging design and marketing. We design layouts and promotions, POS materials and digital communication for national and international brands.
Successful and satisfied customers are our mission.
BRANDING & REDESIGN
The appearance of a brand is essential for the purchase decision. We support branding with analytical and modern redesigns.
Both with updates to the packaging architecture and with completely new developments to keep our finger on the pulse of the times.
In addition to the standard packaging range, we also design target group-specific limited editions and promotions in line with current trends.
To ensure that the entire packaging range appears uniform in the market, we leave the existing packaging architecture untouched and stick to specifications from existing style guides.
A picture is worth a thousand words. From explanatory graphics that simplify complex issues, to visualizations in the form of icons, to creative illustrations.
In the case of special requirements, such as for roll printing, we take the extensive technical restrictions into account right from the start of the design phase in order to present realistic results.
Of course, we are also happy to design all the usual advertising materials, such as business cards, letterheads, flyers, advertisements, displays, roll-ups, etc.
We are happy to advise you on all questions and take care of smooth processing with printers and producers.
With great attention to detail, we create brand guidelines that provide orientation for brand owners and their external design service providers.
This ensures a consistent look and feel throughout the packaging architecture as well as design elements such as colors, fonts, icons and possible scenarios for promotional layouts.
We keep brands up to date and always update packaging designs in accordance with all brand guidelines, style guides, toolkits and trademark specifications.
Our designers are happy to support you with the complete relaunch of your packaging architecture, promotional designs or adaptations with regard to new legal declarations.
We support brand owners in the efficient implementation of packaging roll-outs for national and global portfolios, especially with a wide variety of products. Our expertise includes the adaptation of packaging architecture, languages and country-specific aspects.
To ensure a uniform appearance, especially for productions with many different printers, we have in-house designers with technical know-how. In addition, we have an exclusive network with a professional repro house with whom we can guarantee fast processes and uniform color reproduction in close cooperation.
POINT OF SALE (POS)
As all-rounders, we also take care of the best possible product presentation at the POS and design attractive eye-catchers such as SRPs, trays, displays, roll-ups, wobblers, brochures, headers, banners and much more.
For quick and clearer perception on the virtual supermarket shelf, we optimize packshots into mobile-ready hero images (MRHI) and associated secondary images (MRSI). With a great deal of experience and creativity, we highlight the most important elements and simplify the overall layout for optimum readability even on small screens.
Based on analyses of the target group and their consumer behavior, needs and habits, we create the right information strategy for online retail.
To do this, we summarize the most important product benefits in compact visual language, as well as optimized illustrations, and determine the relevant sequence of graphics and videos.
If marketing activities are already underway, even though the product has not yet been produced, our realistic illustrations of design concepts help with rapid marketing. We also create perfect visualizations of the final product for launch campaigns.
We bring products to life in the digital world to give both marketing teams and consumers a realistic impression of the packaging and all its contents.
We present products in the best light in our own in-house photo studio.
If required, we work closely with external photographers and production companies for product and image films.
With the final drawing, we ensure that design ideas are technically feasible and can therefore present a meaningful prediction of the final print result.
We also offer this task area as a decoupled process (for designs supplied by external agencies). Here we advise you on any necessary adjustments to designs and develop realistic solutions.
We understand repro language – from cutterguides, to minimum dots, to output profiles – we make sure that artworks meet production-specific requirements. Our expertise lies in the demanding flexographic printing process, especially when printing on film.
As our expertise naturally also includes offset and digital printing, we are also happy to support you in preparing data and placing orders with various (online) print houses.
Color management is needed for consistent printing results – especially for different producers of the same products. In addition, targeted color reduction can save costs and protect our environment.
We are also happy to support you with print approvals to ensure a color-accurate print run.