For DemakUp Everyday, we developed a design that clearly combines everyday practicality with a sense of quality. A reduced visual language and a fresh color palette create a modern and easy-to-understand brand presence.

Key product benefits are highlighted instantly through clear hierarchies and concise badges.

The result is a look that communicates efficiency, reliability, and smart everyday skincare.

Client: essity

Sales market: Germany

Scope of work: Design development and technical implementation