Extensive portfolio launches require exactly our main skills of work. For the new global packaging relaunch for moist toilet tissues, we were once again able to support our client with a consistent design for their consumer packs and TRPs (Transport-Ready-Packs).

The new design has been adapted for each individual brand, considering the specifications of their local producers and implementing various country-specific declarations. Keeping an overall same appearance, no matter of differences in keylines, with or without lid, or alternative variants in the product assortments.

Client: essity

Sales markets: BLX, FR, ES, PT, NORDIC, EAST, RU

Scope of work:
Adaptation, Final drawing, Roll-out