Branding & packaging design - Award 2023
With the submission of our project for NFT-Beverages, we were able to convince the jury and were awarded with the DEUTSCHER AGENTURPREIS 2023 in the B2C / Packaging design category.
This project involved the creation of a new brand architecture for exquisite spirits, which are marketed together with an “NFT – Non-fungible Token” (digital artwork). For this we created a universal design for all types of beverages where the NFT artwork attracts the greatest possible attention.
The brand offers drinks with a collectible character, which introduces us to the world of NFTs, cryptos and blockchains and also promises potential for value appreciation.
For this purpose we created a universal design, considering all types of beverages, aiming to display the NFT artwork with the greatest possible attention. With the purchase of the spirit, the buyer receives all the instructions to mine (bring to themselves) of the NFT depicted on the bottle.
DETAILS
Award:
DEUTSCHER AGENTURPREIS 2023
Category: B2C / Packaging design
Client: NFT-Beverages
Scope of work:
Branding, Logo development, Product text,
Packaging roll-out, Packshots
NFT-Artists:
fkfung, ainurrizqi, lyadine,
saitastudio, creatyves, winda_chu,
oska, az_sven, faisalriaz980,
nanapartha
fresh-summer-cocktails-with-fruits-ice-generative-ai Image by vecstock on Freepik