The basic idea of the design was provided to us as a full-surface print image. In order to meet the new criteria of the customer for color reduction, we redesigned the template according to the specifications.

In conjunction with the white tissues as a base, a new layout was created that reduces the overall ink coverage from 90% to 49%, yet still maintains a high-quality impression. Thus, our new packaging design has met all criteria in terms of design and technology.

For improved recyclability and for the sake of our environment.

Client: essity

Sales market: Austria

Scope of work:
Technical design adaption