For Zewa Exclusive, we developed the packaging design and artwork with a clear objective: to make the feeling of luxurious softness visually tangible.

Soft color gradients, delicate feather elements, and elegant typography emphasize the brand’s premium positioning. The variants Ultra Soft and Ultra Soft Almond are distinguished by their individual color worlds—from subtle gold to refined pink—creating a unique yet harmonious brand presence on the shelf.

The result: a modern, eye-catching design that perfectly combines comfort, quality, and style—luxury in every roll.

Client: essity

Sales market: EAST

Scope of work: Design development and technical implementation