For the relaunch of the Zewa Smart and Ultra Smart packs, we developed an eye-catching design that combines clarity, emotionality and premium quality. Reduced messages and bold colors ensure maximum impact on the shelf.

One highlight: the newly designed sustainability icon, which makes the proportion of over 70% recycled plastic visible – a clear sign of environmental awareness.

A well thought-out design that stands out, creates trust and convinces.

Client: Essity

Sales market: Germany

Scope of work:
Design and technical realization