Zewa Toilet Paper is introducing a new odor-blocking technology to the market, and we proudly present our globally crafted design.

With bold colors for the new disruptor combined with very precise typography, we highlight the unique selling proposition. The clear element of the fresh breeze combines the news-flash with the odor-stop icon, thus visualizing the odor-trapping function on the packaging.

Client: essity

Sales market: EAST

Scope of work:
Design & roll-out